Our story


As I have been present in the world of fashion for more than a decade, it has become more than a job for me - I live this lifestyle every day. Initially, through a design perspective, as a columnist in numerous fashion magazines, a TV face in fashion programs, and as a fashion buyer in the earlier days. It was a long but great journey. I am Boris Banović chief designer of BBeyewear and Borba sunglasses.

With an eye for detail and accumulated knowledge of the industry and years of clothing design, fashion accessories began to appeal to me more and more, so I tried my hand at designing sunglasses and prescription frames. Customers have noticed first and foremost the quality, and then the design that is so easily acceptable and wearable. I am a classic at heart though.

My team and I create great glasses, and the way people buy glasses from us is great.

At BBeyewear, we believe that glasses should be an expression of your personal style.

We proudly celebrate the variety, from the shape of the face to the taste of the glasses, as much as some models are male or female, we like to say that they are for all faces. So you will surely find glasses that suit you with exceptional quality, impeccable design and a variation of fashion styles.

At BBeyewear, we believe that glasses should be an expression of your personal style.

We proudly celebrate the variety, from the shape of the face to the taste of the glasses, as much as some models are male or female, we like to say that they are for all faces. So you will surely find glasses that suit you with exceptional quality, impeccable design and a variety of fashion styles.